Posts Tagged ‘individuality’

Coke Studio is all over the place – advertisements, billboards, exclusive airing time on different channels, ring tones, the radio, you name it – its there. Season 2 was much anticipated, and so far two episodes are out – the first titled Individuality, and the second titled Harmony.

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Coke Studio has been creating some fabulous work – Season Two has been dealing with more contemporary artists, and a full fledged house band, accompanied by different guest artists to contribute their special feel to different tracks. Some of my favourite tracks so far this season have been Aik Alif and Khamaj is episode one, and Aaj Latha Neeyo , Daastan – e – Ishq, and Janey do in episode 2.

Episode 3 should air this sunday, ie the 12th, at 7 pm. The cool thing about this season is that it ends on 14th August, ie, Independence day. On the plus side, the work being done, though heavy on the sufi side, is being done with songs that are popular, contemporary, and well loved, thus bringing an automatic appreciation in most cases for the mystic feel.

**This year, Coke Studio looks to reignite Pakistani passion and pride by chronicling a journey through a series of episodes, each of which is based specifically, on distinct philosophies showcasing a multi faceted Pakistani identity: Individuality, Harmony, Equality, Spirit and Unity.**

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The show has faced some serious criticism this time round for two reasons – the first being that the music from these contemporary artists doesnt live up to the hype created by their being included in this years line up. I personally feel the original version of  Paimona Bitte is much better – im not a fan of the Coke Studio version, to say the least. The mixes aren’t as amazing as last year.

Secondly the lack of a live audience has attracted many hisses and boo’s, but as I was given to understand earlier, having a live audience causes major recording issues, such as the murmers of voices, cellphone calls, doors opening and closing, etc.

However, all in all, for a follow up season, Coke Studio’s not doing badly at all – they’re making music history loud and proud, and will probably go down, even if as a show steeped in branding, as one that helped enrich contemporary music with the sounds of folk lore and a tinge of spiritualism.